07.10.2026

Fully EUDR-compliant DMACK aims to become first bicycle tyre manufacturer to introduce RFID tags

While the bicycle tyre industry prepares for new EU deforestation requirements, the Finnish manufacturer is already compliant and plans to introduce RFID-enabled product traceability during 2027. It is also developing a fixed-cost tyre and tube package for cargo bike delivery fleets, bringing planned tyre replacement and predictable costs to an expanding form of urban delivery.

Finnish bicycle tyre manufacturer DMACK Nordic is already compliant with the requirements of the European Union Deforestation Regulation (EUDR) and has plans to become the first company in the bicycle tyre industry to introduce RFID tags into its tyres.

“While many companies are still preparing for EUDR, DMACK is ready,” says Dick Cormack, CEO of DMACK Nordic and continues:

“We are now going beyond compliance by introducing RFID technology that connects the
individual finished tyre with information about the origin of its natural rubber.”

The first RFID-equipped Suomi Tyres are expected to enter production at DMACK’s factory in Lieksa, Finland, during 2027. The technology will be introduced in stages, with the intention of eventually integrating RFID tags across the company’s entire bicycle tyre range.

Each tag will give an individual tyre its own unique digital identity. When connected to DMACK’s traceability system, it will enable the tyre to be linked with supply-chain information, including the origin of the natural rubber used in its production.

“RFID technology is already transforming traceability in the truck tyre industry, but as far as we are aware, it has not yet been introduced into bicycle tyre production. Our ambition is to be the first bicycle tyre manufacturer to take this step”, Cormack explains.

Built for a growing cargo bike market – and cargo bike fleets

DMACK began developing cargo bike tyres in 2025, starting with Routa Cargo for Nordic winters. Next, the company introduced the Impact rcB2 summer range at Eurobike 2026.

Both ranges are designed for heavy loads and durability, and together they give customers a year-round cargo bike use.

“We are now probably the largest Cargo bike tyre manufacturers in the world with both an extensive winter and summer range, focused on heavy loads and durability”, Cormack adds.

As more delivery companies operate cargo bike fleets, they need reliable tyre supply and better ways to to manage tyre maintenance.

“We are developing a fixed-cost tyre and tube package with a warranty and RFID-based tracking system, so fleets can replace tyres before problems disrupt deliveries. Manufacturing in Finland also gives DMACK a strong base to serve European fleet operators and bike makers.

New EUDR requirements for the tyre industry – DMACK is ready

The EUDR requirements will start to apply to companies from 30 December 2026.

“We have not waited for the regulation to take effect before acting. Our customers can buy and sell Suomi Tyres knowing that the natural rubber used in our products can be traced back to its origin”, Cormack states.

The European Union Deforestation Regulation aims to keep products linked to deforestation or forest degradation off the EU market. It covers natural rubber and certain products made from it, including new tyres, whether manufactured inside or outside the EU.

Before importing covered products into the EU market or exporting them, companies must document where the natural rubber was sourced via a geolocation GPS DD system, and assess and mitigate the risk of non-compliance.

All DMACK tyres produced in 2027 will display a EUDR compliant logo vulcanised on the sidewall of each tyre for public display.

Transparency as a competitive advantage

For European importers, distributors and retailers, the ability to provide verifiable supply-chain information is expected to become an increasingly important factor when selecting tyre suppliers.

“Retailers and distributors need to know that the products they place on the market meet the relevant requirements and that the necessary information is available,” Cormack adds.

Although all applicable products placed on the EU market will have to meet the EUDR requirements, manufacturers and suppliers are at different stages of preparation.

“By linking EUDR compliance with RFID technology, we can provide both regulatory certainty and product-level transparency. We believe that combination will become an important differentiator in the bicycle tyre market”, Cormack concludes.