15.09.2025

What a Ride!

A Look Back at Our Amazing Debut at Eurobike 2025

Wow! We've just returned from Frankfurt, and the whole team is still buzzing. For the first time ever, SuomiTyres by DMack participated in Eurobike, the world's leading trade fair for the cycling industry – and the experience was simply incredible.

For us, being at Eurobike was a huge milestone. It's the most important event in our industry, and to finally be there showcasing our Nordic-made tires was a proud moment. From the moment the doors opened, our booth was filled with energy. It was fantastic to meet so many new faces, from potential partners and distributors to fellow cycling enthusiasts from all over the globe.

We want to extend a massive thank you to everyone who stopped by to chat and check out our products. The reception we received was outstanding. Your feedback and encouragement confirmed that we are on the right path, and that our commitment to creating high-performance, durable, and safe tires for demanding conditions is exactly what riders are looking for.

The energy and the positive feedback were amazing. It was the perfect opportunity to connect with the global cycling community and share our passion for quality. This experience has been invaluable for us.

We'll be back! Mark your calendars, because SuomiTyres will see you at Eurobike 2026.

Thank you again to everyone who made our first Eurobike an unforgettable success. The road ahead looks exciting!

What is Eurobike?

For those who may not know, Eurobike is a leading international trade fair for the bicycle and ecomobility industry, held annually in Frankfurt, Germany. It serves as a central platform for manufacturers, dealers, and industry experts to showcase the latest innovations, trends, and products in cycling. It is the key meeting point for the global cycling community to connect, do business, and shape the future of mobility.

• Read more about Eurobike: https://eurobike.com/frankfurt/en.html